Why Liss Capital Partners Chose Verivend for its First Deal

# Liss Capital Partners: Transforming Investor Experience with Verivend

Liss Capital Partners is a Chicago-based, family office–backed investment firm dedicated to partnering with exceptional founder- and family-owned businesses. Co-led by Managing Partners Cameron Liss and Jordan Liss, the firm is backed by a network of family offices and individual investors that participate alongside its own family office in each transaction.

For the firm’s first platform investment, Liss Capital Partners recognized that a flawless investor experience and an airtight closing process were critical. They aimed to deliver the same level of operational maturity and investor service expected from a prestigious upper middle-market private equity fund, all without the burden of a full back-office team.

Why They Chose Verivend

Having witnessed closing-day challenges firsthand in previous private equity roles, Cameron Liss anticipated that one of the biggest risks would be getting all investors aligned, subscribed, and funded on time. Missing a closing window or delaying wires to sellers and third parties was not an option, especially with a tight pre-Thanksgiving timeline. “A key to getting a deal done is hitting your closing timeline, and we weren’t willing to put that at risk,” Cameron noted.

The firm also required utmost security in moving funds to the company and advisors at close. Traditional manual wiring processes felt too slow and vulnerable. They needed an enterprise-grade solution to track commitments, orchestrate fund flows, support subscription execution, and provide a frictionless investor experience—all without a traditional fund admin staff. Verivend offered exactly that: “The ability to have everything you’d expect from a prestigious upper middle-market private equity firm… but without having a full back office.”

Finally, white-glove LP service was non-negotiable. “A critical component of our decision was to find a partner that would make the process seamless for our investors,” Cameron shared. Verivend’s hands-on onboarding and direct communication with LPs were essential in providing a positive investor experience for the first deal.

The Impact of Verivend

Even with this being the firm’s first time using Verivend, the process proved efficient and highly supportive. Verivend streamlined everything from e-subscriptions to real-time funding visibility—reducing emails, eliminating errors, and coordinating all parties with clarity.

The true power, however, lies in scalability. With the process now established, future closings and exits will be “a streamlined process… freeing up time to add value to our portfolio companies and focus on other deals,” Cameron said. Tasks that normally “required five times the amount of time” were consolidated into a single, secure workflow.

A memorable moment captured the experience: Cameron closed the deal from his rental car in the rain, on-site with management, confident enough in Verivend’s secure system to initiate a major transaction from his personal hotspot. “I would never have done that… but with Verivend’s security measures in place, I had the confidence to send the wire from the car.”

Investors were equally pleased—especially with the seamless e-subscription experience, which many had “never seen before.” LPs now look forward to effortless future funding, distribution tracking, and consolidated document access all in one place.

Key Outcomes

• Closed securely and on time, even under a tight holiday-week deadline

• Enterprise-grade back-office capabilities, without headcount increase

• Seamless investor experience: intuitive e-subscriptions and guided onboarding

• Future-ready workflow that reduces admin time by up to 5X

• Ability to confidently execute major wires from anywhere

  
  

Conclusion

In conclusion, Liss Capital Partners has successfully leveraged Verivend to enhance their investment processes. The combination of security, efficiency, and a seamless investor experience has positioned them well for future growth. By choosing Verivend, they have not only ensured a successful first investment but also set a strong foundation for future endeavors.

To learn more about how investors like Liss Capital Partners use Verivend, schedule a demo today.