Beyond The Numbers: Turning Track Record into a Fundraising Advantage

Jim Burke
Apr 23
3 min read

Updated: Apr 25

A Track Record Guide for Emerging Managers

What LPs are really looking for

Your track record matters—but so does how you run your fund. LPs don’t just invest in deals; they invest in managers they trust. While performance data is critical, the way you operate, communicate, and engage with LPs is just as important in building long-term relationships.

Our guide is a deep dive on track record creation, storytelling, and fund operations to help GPs present their firm in the best possible light, fuel fundraising and exceed LP expectations.

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Our track record guide includes:

1) Track Record Deep Dive- What do LPs look for?

How to create a track record, what it should cover, what to avoid, and the importance of storytelling.

Why track records are so important
How to build a track record and what data is required
What the track record should cover
Top 3 mistakes made by VCs- and how to avoid them

2) Storytelling & Communication

Storytelling tips, pitfalls, communications 101 and managing LP expectations.

From Data to Differentiation: Telling a story that stands out
How to compensate for limited or no track record.
Real-world storytelling lessons and track record best practices from experienced GPs
Best practices for LP communication: style, cadence, and transparency

3) Fund Operations: The Hidden Story

Your fund operations are an extension of your track record. LPs assess not just your returns, but also how you run your firm, communicate with investors, and manage capital. The right technology and processes don’t just streamline your back office—they signal professionalism, efficiency, and trustworthiness.

Beyond Spreadsheets: How modernizing fund operations impacts LP trust
Investor Experience First: How to design your tech stack with LPs in mind
How Verivend powers better fundraising

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Featuring:

Rodney Reisdorf, Co-founder & CEO, Verivend

Audrey Lee, Marketing & Partnerships, GoingVC

Tim Holladay, Managing Partner, Spacestation Investments

Ari Newman, Co-founder & Managing Director, Massive VC

Watch the full webinar! Verivend x Going VC Beyond Track Record

Verivend x GoingVC Beyond Track Record Webinar

Bios of Featured Speakers & Contributors to the Guide:

Tim Holladay, Managing Partner, Spacestation Investments Tim is an entrepreneur, futurist, and speaker. Tim leads the investment efforts at the Spacestation. Investments include Magic Spoon, Oura Ring, Olipop, Strike, Hyperice, Kraken, Oats Overnight and many others. Tim and his team specialize in bringing a strategic network of top influencers, athletes and founders to the cap table. Prior to joining Spacestation Investments, Tim built and sold Crowd Mics, the microphone of the future, with his brother Sean (aka Holladay). Ari Newman, Co-founder & Managing Director, Massive VC

Ari is an experienced investor and multi-time founder/operator. Prior to founding Massive, Ari was a prolific investor as a Partner at Techstars Ventures as it grew from $100M to over $850M in AUM. He spent 15 years on the operating side (2x founder). Ari co-founded and was the CEO of Filtrbox - Social Media Management - sold to Jive Software, IPO’d in 2011 and co-founder of JustOn.com - Dot.com era file-sharing platform - sold to Novell, then spun out Volera, a CDN platform.

Easily share your track record with Verivend

How Verivend Powers Better Fundraising

At Verivend, we’ve seen firsthand how hard GPs work to raise and deploy capital. But we’ve also seen how many fall short—not because of poor performance, but because of poor presentation.

That’s why we built Verivend’s new  Marketing & Diligence and Reporting & Analytics features—to help GPs tell their story with structure, clarity, and credibility.

With Verivend, you can:

Present your track record with clean, intuitive dashboards
Highlight strengths and outliers with investor-ready visuals
Track LP engagement across materials and analytics
Move faster through diligence—without sacrificing professionalism

It’s fundraising, digitized. For LPs, it’s a breath of fresh air. For GPs, it’s a better way to stand out from the pack.

“We had our first distribution through Verivend — over 40 LPs — click, click, done. The platform handled everything. Several LPs reinvested instantly using their Vault balances.”- Tim Holladay, Spacestation Investments

“The market is changing fast. Traditional fund admins are rigid. Verivend is built for the future — flexible, scalable, and removes the friction that derails LP relationships.”- Ari Newman, Massive VC

“LPs are already doing this diligence manually. Give them a frictionless way to experience your track record — all in one secure place.” - Rodney Reisdorf, Verivend